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About Us

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Rigid is an innovative design house and fashion boutique.

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We’re all  about individual style.
We’re obsessed by quality.
And we think shopping should be fun.

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It’s nice to meet you.

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Our Story.

[/vc_column_text][vc_column_text]Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]

Our Vision.

[/vc_column_text][vc_column_text]Machine vision technology has been developed to track how fashions spread through society. The industry can now see the direct correlation on how fashion shows influence street-chic outfits. The effects can now be quantified and provide valuable feedback to fashion houses and designers.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]

Our Mission.

[/vc_column_text][vc_column_text]Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in 1952 to 28 percent in 2011. China plans to reduce tariffs on a number of consumer goods and expand its 72-hour transit visa plan to more cities in an effort to stimulate consumption.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1503216059684{margin-bottom: 0px !important;padding-top: 80px !important;padding-bottom: 80px !important;}”][vc_column width=”1/2″][vc_column_text]

The Rigid Shop.

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Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in 1952 to 28 percent in 2011. China plans to reduce tariffs on a number of consumer goods and expand its 72-hour transit visa plan to more cities in an effort to stimulate domestic consumption.

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